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Jerry Jones is turning Micah Parsons’ holdout into a spectacle

Micah Parsons requesting a trade from the Dallas Cowboys feels different than the typical player pressuring team approach — because it is. It involves Cowboys general manager Jerry Jones, the most powerful and public owner in sports, the guy who never shies away from the camera, the guy who has a track record of valuing press conferences more than personal conversations.

On one hand, Parsons fighting to obtain the contract he believes he deserves seems like a normal progression for a superstar seeking a deal. There are numerous examples of stars holding in (present at camp but not practicing) and holding out (not showing up) — Cincinnati Bengals star pass rusher Trey Hendrickson is doing the same thing, and Pittsburgh Steelers linebacker TJ Watt chose to hold-in, in 2021 and Kansas City Chiefs defensive end missed the first game of the 2023 season as he negotiated a contract.

On the other, it’s far from normal because he’s dealing with Jones, who doesn’t want things to simply be normal. He is dealing with the man who placed two franchise tags on quarterback Dak Prescott before reaching a long-term deal, the man with a history of running the team more as a brand than a football team, with a tenancy to talk to players through the media rather than focusing on building individual relationships and saying, “there’s noise right now; let’s figure this out together.”

According to Jones, the two reached an agreement in March. “What y’all don’t know is what I offered him,” Jones said. “And it’s a hell of a lot more than you think I did. That’s what you don’t know.” But if that was true, why are we here? Jones also said that Parsons “took it off” the table, but Parsons said he didn’t think the negotiations were formal. Even so, let’s assume it was a miscommunication and he misread the situation; if Jones wanted to reach a deal, wouldn’t he pick up the phone and call Parsons and his agent now?

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It feels like this should be straightforward. The best football decision — signing your best defensive player before the season, before this becomes an even bigger distraction, before he has another great year and his pride rises more — seems so obvious to the naked eye that this discussion seems asinine. It feels so asinine that part of me wonders if this is a tactic to grab the attention, to induce drama around a team that doesn’t seem to be in the top-tier of Super Bowl contenders with teams like the Buffalo Bills, Baltimore Ravens, Kansas City Chiefs, and Philadelphia Eagles.

The reality is chances are, this is all going to work out, the sides will come to an agreement, and this will go down as another standoff between a star and a front office. Parsons is the kind of player who doesn’t need a ton of reps in practice to be effective. He’ll be ready to play Week 1, regardless of when a deal gets done. But for Jones, the longer the saga lasts, the more he gets to talk. If this hold out lasts until the week before the season, the media will stick around and he’ll look like a hero getting the deal done at the last minute. 

That would explain why he assured the media that this is “nothing to lose sleep over.” I can’t think of another reason he’d completely downplay a serious problem with the team’s best defensive player. But even so, it feels like his way to not only control the narrative around the team but be the narrative himself — rather than talking about whether the Cowboys are set up for success this season, we’re talking about what he’s going to do with Parsons.

Maybe in the next month, this all resolves quietly, as these things often do. Parsons gets his deal, the Cowboys get their star, and everyone pretends it was never a big deal. But right now, it feels like it’s not about getting it done — it’s about Jones controlling the moment.